B2B

Hubspot customer success
HubSpot VP points to the ‘North Star’ metrics that helped remove friction from customer journeys
ClearMetal head of CX Elise Le
ClearMetal head of CX: Frontline supply chain staff are acting as the Band-Aid to data quality problems
Ensono women tech conferences
Ensono audit of tech conferences reveals design bias affecting CX of women
B2B influencer marketing CX
TopRank data shows 74% of B2B pros believe influencer marketing could improve CX
PROS COVID-19 B2B Buying Trends
70% of B2B buyers mull switching vendors based on digital purchasing experiences during COVID-19
Virtual event experience design
Virtual events may be missing a single element that could redeem the whole experience
PROS VP of Strategy advises B2B firms on the best ways to shift to digital CX
Touchless menu Covid SpeedPro
Touchless menus offer the first glimpse of an important CX evolution
Episerver digital experience report 2020
Episerver says 71% of B2B firms have a customer-centricity gap. Here’s what I’d do.
clientshare b2b customer experience
Clientshare CEO reveals three ‘magic moments’ that matter for B2B suppliers and customers