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70% of B2B buyers mull switching vendors based on digital purchasing experiences during COVID-19

70% of B2B buyers mull switching vendors based on digital purchasing experiences during COVID-19

PROS COVID-19 B2B Buying Trends

Frustrated by lack of effective digital purchasing experiences, 70 per cent of B2B buyers are thinking about shifting their preferred vendor to a competitor, according to research released by PROS on Tuesday.

Based on 210 responses from buyers across multiple countries, the Houston-based firm’s COVID-19 B2B Buying Trends Report showed that one in three buyers have terminated a vendor, while two out of three buyers have terminated their contracts based on unavailability of product supply.

Some of the key factors driving a potential shift in vendor preferences included

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