70% of B2B buyers mull switching vendors based on digital purchasing experiences during COVID-19

Shane Schick tells stories that help people innovate, and to…

Frustrated by lack of effective digital purchasing experiences, 70 per cent of B2B buyers are thinking about shifting their preferred vendor to a competitor, according to research released by PROS on Tuesday.

Based on 210 responses from buyers across multiple countries, the Houston-based firm’s COVID-19 B2B Buying Trends Report showed that one in three buyers have terminated a vendor, while two out of three buyers have terminated their contracts based on unavailability of product supply.

Some of the key factors driving a potential shift in vendor preferences included

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B2B PROS purchasing

Shane Schick

Shane Schick tells stories that help people innovate, and to manage the change innovation brings. He is the former Editor-in-Chief of Marketing magazine and has also been Vice-President, Content & Community (Editor-in-Chief), at IT World Canada, a technology columnist with the Globe and Mail and Yahoo Canada and is the founding editor of ITBusiness.ca. Shane has been recognized for journalistic excellence by the Canadian Advanced Technology Alliance and the Canadian Online Publishing Awards.