Episerver says 71% of B2B firms have a customer-centricity gap. Here’s what I’d do.

E-commerce is an obvious play right now, but one talked-about technology should be woven into the onboarding process

The vast majority of B2B firms admit the digital experience they offer doesn’t meet customer expectations and more than half see selling via e-commerce via Amazon is an opportunity, according to research released Monday from Episerver.

The Nashua, N.H.-based firm’s B2B Digital Experience Report polled more than 600 professionals across a range of industry verticals. A total of 71 per cent owned up to a “customer centricity gap” in terms of what a channel like what its web site fails to offer customers.

Among the other findings, the report suggested that

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