Episerver says 71% of B2B firms have a customer-centricity gap. Here’s what I’d do.

Episerver digital experience report 2020

Shane Schick tells stories that help people innovate, and to…

The vast majority of B2B firms admit the digital experience they offer doesn’t meet customer expectations and more than half see selling via e-commerce via Amazon is an opportunity, according to research released Monday from Episerver.

The Nashua, N.H.-based firm’s B2B Digital Experience Report polled more than 600 professionals across a range of industry verticals. A total of 71 per cent owned up to a “customer centricity gap” in terms of what a channel like what its web site fails to offer customers.

Among the other findings, the report suggested that

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B2B e-commerce Episerver online shopping voice tech

Shane Schick

Shane Schick tells stories that help people innovate, and to manage the change innovation brings. He is the former Editor-in-Chief of Marketing magazine and has also been Vice-President, Content & Community (Editor-in-Chief), at IT World Canada, a technology columnist with the Globe and Mail and Yahoo Canada and is the founding editor of ITBusiness.ca. Shane has been recognized for journalistic excellence by the Canadian Advanced Technology Alliance and the Canadian Online Publishing Awards.