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TopRank data shows 74% of B2B pros believe influencer marketing could improve CX

360 Magazine 
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TopRank data shows 74% of B2B pros believe influencer marketing could improve CX

B2B influencer marketing CX

Influencer marketing in the consumer space has largely focused on raising brand awareness or helping with other marketing objectives, but recently-published research from TopRank Marketing suggests nearly three quarters of B2B decision-makers see it as a customer experience enhancement.

In its State of B2B Influencer Marketing Report, TopRank surveyed more than 300 marketing and communication professionals. Of these, a large majority of 78 per cent said they think prospects rely on influencer advice when making a purchasing decision.

Among those who have adopted an influencer marketing program, 44 per cent reported

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