B2B

T-Mobile B2B customer experience
How T-Mobile captures (and responds to) the voice of its B2B customers
B2B customer journey map
Only 31% of B2B firms are mapping the customer journey
How an AWS customer optimization leader applies Amazon’s key principles
ATCOM CX director challenges the B2B mantra of ‘I know what my customer wants’
Marco Gianotten XLAs
Giarte and Aternity say ‘experience level agreements’ could go beyond SLAs in measuring IT success
70% of Millennial and Gen Z customers write off B2B vendors before even contacting them
Slack customer experience CX
Slack CX director makes the case for closer alignment with product teams
Qualtrics XM Fall Release 2020
Qualtrics adds to XM platform and launches purpose-built products for CX leaders
Hubspot customer success
HubSpot VP points to the ‘North Star’ metrics that helped remove friction from customer journeys
ClearMetal head of CX Elise Le
ClearMetal head of CX: Frontline supply chain staff are acting as the Band-Aid to data quality problems