B2B

September 23, 2020Uncategorized

HubSpot VP points to the ‘North Star’ metrics that helped remove friction from customer journeys

Johnathan Corbin looks back on a time when too many handoffs were causing problems and how he helped centralize accountability down to two roles

September 9, 2020Leadership, Strategy

Elise Le talks about the need for greater visibility into the manual work and spreadsheet sprawl that happens across the logistics sector

August 27, 2020Strategy

Lack of representation persists, but so do basic issues like barstools onstage, lapel mics and no washrooms for female attendees

August 18, 2020Strategy

Buyers want to learn from their peers — especially the high-profile ones whose value is much different than their consumer counterparts

July 28, 2020Technology

PROS research shows increased use of digital channels but ongoing concerns about pricing transparency and ease of doing business

July 16, 2020Strategy

Instead of travelling to conference venues, we’re now as glued to our screens as ever. There’s still a chance to bring some of the fun back

June 24, 2020Strategy, Technology

Geoff Webb talks about the changes in buyer expectations since they’ve all been working from home amid COVID-19

June 3, 2020Technology

The CEO of SpeedPro talks about a simple technology that could be extended across the hospitality sector and beyond

April 27, 2020Technology

E-commerce is an obvious play right now, but one talked-about technology should be woven into the onboarding process

April 7, 2020Leadership

The CX software firm’s leader talks with an IBM exec about the best ways to retain buyer loyalty during and after COVID-19