B2B

Marco Gianotten XLAs
Giarte and Aternity say ‘experience level agreements’ could go beyond SLAs in measuring IT success
70% of Millennial and Gen Z customers write off B2B vendors before even contacting them
Slack customer experience CX
Slack CX director makes the case for closer alignment with product teams
Qualtrics XM Fall Release 2020
Qualtrics adds to XM platform and launches purpose-built products for CX leaders
Hubspot customer success
HubSpot VP points to the ‘North Star’ metrics that helped remove friction from customer journeys
ClearMetal head of CX Elise Le
ClearMetal head of CX: Frontline supply chain staff are acting as the Band-Aid to data quality problems
Ensono women tech conferences
Ensono audit of tech conferences reveals design bias affecting CX of women
B2B influencer marketing CX
TopRank data shows 74% of B2B pros believe influencer marketing could improve CX
PROS COVID-19 B2B Buying Trends
70% of B2B buyers mull switching vendors based on digital purchasing experiences during COVID-19
Virtual event experience design
Virtual events may be missing a single element that could redeem the whole experience