Strategy

Mapp CX strategy review
Only 47% of firms review their CX strategy every year
David Spinks belonging
Bevy’s VP of community writes the book on how brands can foster belonging
U.S. consumers brand loyalty
87% of US consumers say they feel loyal to at least a few brands, but . . .
LG shuts down mobile business unit
The end of LG smartphones mark an unusual (but critical) customer moment that matters
ARHT Media holograms CX
AHRT Media CEO explains how holograms can enhance digital customer experiences
Loop & Tie CEO Sara Rodell
Loop & Tie CEO offers insight into the potential of gifting through a CRM
Nearly half of consumers call ‘BS’ on a common customer service greeting
ACC’s chief customer officer is on a quest to improve New Zealanders’ quality of life
UserTesting CX report 2021
Can digital transformation be truly finished when CX work has barely begun?
Holly Richardson, CX lead Unilever
A Unilever CX lead outlines its three-step approach to prioritizing projects and ideas
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