Strategy

Walgreens customer marketing VP gives an inside look at its ‘mass personalization’ strategy
NPS creator Fred Reichheld
NPS creator unpacks the way for CX leaders to make the most of his metric
Walmart Casey Carl
Walmart omnichannel exec: You’ve got to recognize what customers DON’T care about
Why customer crises deserve a journey map all their own
Mapp CX strategy review
Only 47% of firms review their CX strategy every year
David Spinks belonging
Bevy’s VP of community writes the book on how brands can foster belonging
U.S. consumers brand loyalty
87% of US consumers say they feel loyal to at least a few brands, but . . .
LG shuts down mobile business unit
The end of LG smartphones mark an unusual (but critical) customer moment that matters
ARHT Media holograms CX
AHRT Media CEO explains how holograms can enhance digital customer experiences
Loop & Tie CEO Sara Rodell
Loop & Tie CEO offers insight into the potential of gifting through a CRM
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