market research

52% of customer service agents admit they often use ‘shadow AI’
43% of business leaders believe customers are losing interest in loyalty programs
Only 15% of CMOs prioritizing customer experience
35% of brands replacing martech stack to improve CX
Nearly half of consumers mistrust information coming from AI bots
QSR reviews citing long wait times increase 35%
87% of consumers struggle to identify AI-generated reviews
55% of online shoppers prefer making returns in-store
48% of men have engaged with live shopping events
26% of Gen Z seek brands offering ‘memorable experiences’