market research

75% of diners order via drive-thru several times a month, but . . .
Only 36% of brands can link CX feedback and increased sales
50% of consumers cite lack of empathy as biggest AI pain point
Nearly half of customer service reps are fixing AI mistakes
Only 12% of retailers prioritize providing better customer insights
3 out of 4 consumers will switch brands based on an untrustworthy website
78% of CX pros plan to adopt at least one new metric in 2026
61% worry that AI-powered service resolutions will not be implemented
49% of brands predict consumers will primarily want to engage via AI agents
Amid AI shift, 79% of CX leaders consider switching outsourcing providers