market research

71% of brands cite customer trust as AI adoption barrier
25% of enterprises admit they’re ‘crawling’ with AI in CX
80% of travelers choose trips that further personal growth
75% of diners order via drive-thru several times a month, but . . .
Only 36% of brands can link CX feedback and increased sales
50% of consumers cite lack of empathy as biggest AI pain point
Nearly half of customer service reps are fixing AI mistakes
Only 12% of retailers prioritize providing better customer insights
3 out of 4 consumers will switch brands based on an untrustworthy website
78% of CX pros plan to adopt at least one new metric in 2026