market research

Only 15% of CMOs prioritizing customer experience
35% of brands replacing martech stack to improve CX
Nearly half of consumers mistrust information coming from AI bots
QSR reviews citing long wait times increase 35%
87% of consumers struggle to identify AI-generated reviews
55% of online shoppers prefer making returns in-store
48% of men have engaged with live shopping events
26% of Gen Z seek brands offering ‘memorable experiences’
Only 42% of consumers ‘love’ finding the perfect gift
63% of CX pros say generative AI is more expensive than expected