market research

87% of consumers struggle to identify AI-generated reviews
55% of online shoppers prefer making returns in-store
48% of men have engaged with live shopping events
26% of Gen Z seek brands offering ‘memorable experiences’
Only 42% of consumers ‘love’ finding the perfect gift
63% of CX pros say generative AI is more expensive than expected
Repeat customers spend 69% more the second time around
Less than half of AI ‘pacesetters’ are using it for CX and EX
70% of consumers expect payments to be processed the same day or instantly
77% of consumers would prefer service agents using AI vs. self-service chatbots