Vincent Van Gogh isn’t normally the best person to look to for customer experience inspiration if only because — as far as we know — he may only have had a single customer in his lifetime.
Though it’s still debated by scholars, The Red Vineyard purchased by Anna Boch is the only transaction that has officially been confirmed, and we know very little about what happened before, during and after she bought it.
The Immersive Van Gogh Exhibit, on the other hand, may not only give a sense of how CX in the public art world may evolve in COVID-19, but could point the way for those in many other kinds of industries.
Originally seven by more than
Shane Schick tells stories that help people innovate, and to manage the change innovation brings. He is the former Editor-in-Chief of Marketing magazine and has also been Vice-President, Content & Community (Editor-in-Chief), at IT World Canada, a technology columnist with the Globe and Mail and Yahoo Canada and is the founding editor of ITBusiness.ca. Shane has been recognized for journalistic excellence by the Canadian Advanced Technology Alliance and the Canadian Online Publishing Awards.