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Immersive Van Gogh paints a portrait of CX excellence in a public art exhibition

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Immersive Van Gogh paints a portrait of CX excellence in a public art exhibition

Immersive Van Gogh Exhibition

Vincent Van Gogh isn’t normally the best person to look to for customer experience inspiration if only because — as far as we know — he may only have had a single customer in his lifetime.

Though it’s still debated by scholars, The Red Vineyard purchased by Anna Boch is the only transaction that has officially been confirmed, and we know very little about what happened before, during and after she bought it. 

The Immersive Van Gogh Exhibit, on the other hand, may not only give a sense of how CX in the public art world may evolve in COVID-19, but could point the way for those in many other kinds of industries.

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