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Customer experiences need to start as early as possible, including the moment they arrive at your door.
That door, however, probably looks a little different than it did a few months ago.
While out on a brief walk the other day, for example, I passed an art supply store in my neighbourhood that was officially back in business. The door, however, was covered in at least six different signs.
These signs informed me that:
- The store would only accommodate eight people at a time (though there was no detail on how this would be policed)
- You should stand at least two metres or six feet apart, even in their notoriously narrow aisles.
- If you had signs of a fever or cough, you should stay the hell out (although maybe not worded exactly like that)
But, you know, besides that, Welcome!
That door passed through my mind when I received some recent data from Zenreach, a digital marketing agency that uses analytics and mobile location advertising to drive in-store traffic. The company took a look at consumer behaviors across the U.S. from April 1-May 5 and found that:
- The busiest shopping days overall are Friday and Saturday.
- The least busy days are Tuesday and Sunday.
- Midday—between noon and two o’clock—is the busiest time for shoppers, so try to avoid going to stores during these hours if possible.
- Another spike in foot traffic occurs between 4pm and 6pm, right when people are finishing up the workday.
- The least busy times of day for shoppers are before 9am and after 8pm.
Shane Schick tells stories that help people innovate, and to manage the change innovation brings. He is the former Editor-in-Chief of Marketing magazine and has also been Vice-President, Content & Community (Editor-in-Chief), at IT World Canada, a technology columnist with the Globe and Mail and Yahoo Canada and is the founding editor of ITBusiness.ca. Shane has been recognized for journalistic excellence by the Canadian Advanced Technology Alliance and the Canadian Online Publishing Awards.