editor’s note

Zendesk and the mother of all AI marketing mistakes
What happens to CX as UPS leans into product returns
Why Lowe’s website will now be under constant renovation
Don’t blame Target for a bad AI shopping experience
Why Stitch Fix is targeting customers in transition
The CX ingredients that make ‘Whopper By You’ work
The CX cost of surveillance pricing
What the FCC’s onshoring proposals mean for CX
Why MrBeast is betting on financial services CX
CX takeaways from the social media addiction trial