editor’s note

What Marriott wants from its next CX leader
Those anti-AI grads are your next customers
The truth about Starbucks’ $9 ‘premium experience’
Zendesk and the mother of all AI marketing mistakes
What happens to CX as UPS leans into product returns
Why Lowe’s website will now be under constant renovation
Don’t blame Target for a bad AI shopping experience
Why Stitch Fix is targeting customers in transition
The CX ingredients that make ‘Whopper By You’ work
The CX cost of surveillance pricing