Shoppers crowding the aisles looking for presents. Long lineups at the checkout. Everyone picking up items, fondling them and then putting them down again.
We all know what the customer experience during the holiday season has traditionally looked like. What it will look like this year is a little less clear.
After a period when almost all retailers were completely shut down for weeks or even months, brands might see this year’s holiday shopping season as one of their few potential bright spots.
Those hopes are clouded, however, by uncertainty around how many consumers will actually come back into physical stores, and who will opt for e-commerce instead. Even for those who make an in-store visit, there are new expectations around what constitutes a safe environment.
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- How the VP of Customer Experience for Party City has developed a culture of continuously testing and learning how to reshape what happens across its stores
- What AppDynamics suggests retailers need to understand about the increased pressure on their digital experiences
- Why the CEO of Zenreach is optimistic about the potential volume of foot traffic this holiday season.
The Power Of MVPs
There haven’t been many lucky breaks for companies in 2020, but Shannon Symalla can think of at least one.
While articulating a strategic vision and gaining buy-in is sometimes an uphill battle, the vice-president of Customer Experience at Rockaway, N.J.-based Party City International said she was
Shane Schick tells stories that help people innovate, and to manage the change innovation brings. He is the former Editor-in-Chief of Marketing magazine and has also been Vice-President, Content & Community (Editor-in-Chief), at IT World Canada, a technology columnist with the Globe and Mail and Yahoo Canada and is the founding editor of ITBusiness.ca. Shane has been recognized for journalistic excellence by the Canadian Advanced Technology Alliance and the Canadian Online Publishing Awards.