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QSRs, grocery firms and retailers top KMPG U.S. customer experience ranking

QSRs, grocery firms and retailers top KMPG U.S. customer experience ranking

KPMG Customer Experience Excellence

Demonstrating integrity and empathy as more interactions moved online amid COVID-19 defined the top-performing firms ranked by consulting firm KPMG in its U.S. Customer Experience Excellence Report.

Based in New York, KMPG launched the report, titled New Reality, New Customer Relationship, on Monday. The research took survey responses from more than 11,000 customers and matches them against six different ‘Pillars of Excellence. Besides integrity and empathy, the pillars include

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