Tymeshift chief brand officer co-authors book about CX leaders’ origin stories
The question ‘How did you become a CX leader?” can be answered in many different ways, and a new book co-authored by the chief brand officer at Tymeshift is showcasing some of the possibilities for the benefit of the wider profession.
Launched on Monday, Undefined World: Life In CX and Beyond was written by Elisa Reggiardo — who oversees branding at the Lisbon-based workforce management firm that works exclusively with Zendesk — alongside Alexa Huth, who works at the firm as a content creator.
Undefined World profiles executives with not only Zendesk but Shopify, Postmates, Talkdesk, Farfetch, and LevelUp. The idea, according to Reggiardo, was to
