The question ‘How did you become a CX leader?” can be answered in many different ways, and a new book co-authored by the chief brand officer at Tymeshift is showcasing some of the possibilities for the benefit of the wider profession.
Launched on Monday, Undefined World: Life In CX and Beyond was written by Elisa Reggiardo — who oversees branding at the Lisbon-based workforce management firm that works exclusively with Zendesk — alongside Alexa Huth, who works at the firm as a content creator.
Undefined World profiles executives with not only Zendesk but Shopify, Postmates, Talkdesk, Farfetch, and LevelUp. The idea, according to Reggiardo, was to
Shane Schick tells stories that help people innovate, and to manage the change innovation brings. He is the former Editor-in-Chief of Marketing magazine and has also been Vice-President, Content & Community (Editor-in-Chief), at IT World Canada, a technology columnist with the Globe and Mail and Yahoo Canada and is the founding editor of ITBusiness.ca. Shane has been recognized for journalistic excellence by the Canadian Advanced Technology Alliance and the Canadian Online Publishing Awards.