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Adobe recruits Tom Brady on its mission to inspire CXM improvements

Adobe recruits Tom Brady on its mission to inspire CXM improvements

Most of the customer experience professionals attending Adobe Summit 2020 on Tuesday have never experienced a victory as exciting as winning the Super Bowl, but Tom Brady insists he sees some parallels between his work and theirs.

The quarterback for the Tampa Bay Buccaneers was the surprise guest at Adobe’s annual customer conference, which shifted from an in-person event to a series of on-demand videos following the spread of the novel Coronavirus earlier this month.

Rather than a typical celebrity onstage “fireside chat” that has little or nothing to do with the themes being discussed at a business gathering, Brady’s comments made a direct connection to one of the resources Adobe launched to its users focused on customer experience management (CXM).

Adobe executives also walked through the key enhancements it is introducing to its Experience Cloud, the platform that comprises other cloud-based applications to handle marketing, commerce, analytics and advertising.

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Touching down on lessons learned

While Brady has undoubtedly made a number of last-minute maneuvers on the field, for example, he attributed much of his success in the NFL to one thing: a

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