retail

SAS exec recommends brands ask themselves one question to guide their CX strategy
Steve Dennis Remarkable Retail
‘Remarkable Retail’ author Steve Dennis identifies CX essentials to win and keep customers amid COVID-19
TM Forum telecom CX survey
TIBCO, ServiceNow and SAP execs assess TM Forum’s CX research on telcos
Karl Winters scent branding CX
The sense of smell CX leaders lose out on in an online-only, self-isolating world
Ian Golding customer journey management
An expert in customer journeys explains why most maps lead absolutely nowhere