retail

The Body Shop’s global customer director gives an inside look at a beauty brand’s CX facelift
How Krispy Kreme filled a donut-sized hole in its customer journey map
What Sport Chek’s CX team wants to know about its ‘Pick Up and Pay’ experience
What ‘personalization’ means when you’re not shopping for yourself
Gap Inc. consumer insights manager explains how survey data is informing CX decisions
Nearly half of consumers say they’re spending more time researching online purchases
Sephora digital CX
How Sephora gave its digital customer experience a makeover
Linc CEO identifies the missing links in retailers’ omnichannel capabilities
Walgreens customer marketing VP gives an inside look at its ‘mass personalization’ strategy
Walmart Casey Carl
Walmart omnichannel exec: You’ve got to recognize what customers DON’T care about