For the past week, I’ve probably seen a dozen people post images that show a grid of faces on their computer screen as team members gather for meetings using remote working tools like Zoom.
You can often see at hint at what they’re wearing, and sometimes a few details about the room in which they’re sitting. Sometimes you can hear strange noises in the background. What you can’t do is smell anything.
This wouldn’t be an issue if virtual or digital ways to connect were largely the purview of company teams. But now that we’re in a time when customers will also rely on online experiences, I’ve realized we’re losing the kind of element that only a firm like Karl Winters can provide.
Founded in Montreal back in 2013, Karl Winters is a “scent branding” firm, which means
Shane Schick tells stories that help people innovate, and to manage the change innovation brings. He is the former Editor-in-Chief of Marketing magazine and has also been Vice-President, Content & Community (Editor-in-Chief), at IT World Canada, a technology columnist with the Globe and Mail and Yahoo Canada and is the founding editor of ITBusiness.ca. Shane has been recognized for journalistic excellence by the Canadian Advanced Technology Alliance and the Canadian Online Publishing Awards.