ai

‘GigCX’ research predicts 25-50% of service will come from crowdsourcing expert customers
SAS exec recommends brands ask themselves one question to guide their CX strategy
Morphio agency mistakes
Morphio CEO quantifies the marketing mistakes that could ruin brands’ CX hopes
Gartner CX growth companies
Gartner analyst shows the link between CX data and company growth (especially when product managers are involved)
Adobe recruits Tom Brady on its mission to inspire CXM improvements
Doritos Skittles CX customer experience
Skittles and Doritos execs give a taste of what it takes to boost CX for snack brands
Folloze B2B personalization
Folloze VP wants marketers to focus more on the sales side of CX
Mark Foster IBM enterprise experience
IBM SVP makes the case for CX to extend into ‘enterprise experience’