Now Reading
Customers will only spare one minute to fill out a survey for personalization purposes

Customers will only spare one minute to fill out a survey for personalization purposes

Merkle consumer sentiment

The tiny amount of time consumers are willing to spend offering data to personalize experiences may be related to ways brands have been too invasive or in their failures to properly represent them in marketing, according to research from Merkle.

In what it said would be the first of a series, Columbia, Maryland-based agency Merkle said The Consumer Experience Sentiment Report was based on a survey of more than 1,000 people.

A full half of respondents said they felt brands

Sorry! This part of content is hidden behind this box because it requires a higher contribution level ($9) at Patreon. Why not take this chance to increase your contribution?

View Comments (0)

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Scroll To Top