The tiny amount of time consumers are willing to spend offering data to personalize experiences may be related to ways brands have been too invasive or in their failures to properly represent them in marketing, according to research from Merkle.
In what it said would be the first of a series, Columbia, Maryland-based agency Merkle said The Consumer Experience Sentiment Report was based on a survey of more than 1,000 people.
A full half of respondents said they felt brands
Shane Schick tells stories that help people innovate, and to manage the change innovation brings. He is the former Editor-in-Chief of Marketing magazine and has also been Vice-President, Content & Community (Editor-in-Chief), at IT World Canada, a technology columnist with the Globe and Mail and Yahoo Canada and is the founding editor of ITBusiness.ca. Shane has been recognized for journalistic excellence by the Canadian Advanced Technology Alliance and the Canadian Online Publishing Awards.