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Impact chief partnership officer advises brands to consider the role of third parties in CX

Impact chief partnership officer advises brands to consider the role of third parties in CX

Impact Michael Head

A technology firm known simply as Impact wants to help brands think about customer experiences not only in terms of what they do on their own but in how they can partner with like-minded companies on a broader strategy.

Based in Santa Barbara, Calif., Impact is focused on a space known as “partnership automation,” where technology is used to help take over the manual and error-prone aspects of managing relationships with a third party.

Companies form partnerships all the time, of course, but the process is often more involved than simply signing a contract of some kind. Impact’s platform helps with everything from

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