A technology firm known simply as Impact wants to help brands think about customer experiences not only in terms of what they do on their own but in how they can partner with like-minded companies on a broader strategy.
Based in Santa Barbara, Calif., Impact is focused on a space known as “partnership automation,” where technology is used to help take over the manual and error-prone aspects of managing relationships with a third party.
Companies form partnerships all the time, of course, but the process is often more involved than simply signing a contract of some kind. Impact’s platform helps with everything from
Shane Schick tells stories that help people innovate, and to manage the change innovation brings. He is the former Editor-in-Chief of Marketing magazine and has also been Vice-President, Content & Community (Editor-in-Chief), at IT World Canada, a technology columnist with the Globe and Mail and Yahoo Canada and is the founding editor of ITBusiness.ca. Shane has been recognized for journalistic excellence by the Canadian Advanced Technology Alliance and the Canadian Online Publishing Awards.