Forrester is challenging business leaders to do some primary research of their own by designating July 15 as “CX Reality Day” and putting some of their customer experience promises to the test.
First teased during its recent CX North America virtual event that was held last month, Forrester on Tuesday coupled the formal announcement of CX Reality Day with a tip sheet and a background video with its chairman, George Colony.
In the video, Colony suggested
Shane Schick tells stories that help people innovate, and to manage the change innovation brings. He is the former Editor-in-Chief of Marketing magazine and has also been Vice-President, Content & Community (Editor-in-Chief), at IT World Canada, a technology columnist with the Globe and Mail and Yahoo Canada and is the founding editor of ITBusiness.ca. Shane has been recognized for journalistic excellence by the Canadian Advanced Technology Alliance and the Canadian Online Publishing Awards.