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Forrester asks execs to mark first CX Reality Day by playing ‘undercover customer’

Forrester asks execs to mark first CX Reality Day by playing ‘undercover customer’

Forrester CX Reality Day

Forrester is challenging business leaders to do some primary research of their own by designating July 15 as “CX Reality Day” and putting some of their customer experience promises to the test.

First teased during its recent CX North America virtual event that was held last month, Forrester on Tuesday coupled the formal announcement of CX Reality Day with a tip sheet and a background video with its chairman, George Colony.

In the video, Colony suggested

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