Startups that want a good chance of succeeding based on the quality of the customer experience they provide should focus on shortening wait times for support, embrace self-service and give their agents advanced tools, according to a report from Zendesk.
The San Francisco-based firm released its CX Benchmark Report for Startups late last week (which is ungated, by the way). Much like some research divides those it studies into “leaders” and “laggards based on their business performance, the Zendesk report gives particular attention to fast-growing startups.
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Zendesk said the bulk of the CX Benchmark Report for Startups is
Shane Schick tells stories that help people innovate, and to manage the change innovation brings. He is the former Editor-in-Chief of Marketing magazine and has also been Vice-President, Content & Community (Editor-in-Chief), at IT World Canada, a technology columnist with the Globe and Mail and Yahoo Canada and is the founding editor of ITBusiness.ca. Shane has been recognized for journalistic excellence by the Canadian Advanced Technology Alliance and the Canadian Online Publishing Awards.