W12 Studios CEO says brands need to design a ‘Global Experience Language’

Fabian Birgfeld's talk during Collision at Home reflected a key challenge facing everyone who had planned to attend the big tech conference

The CEO of a design agency that has worked with the likes of Formula 1, Vodafone and CNN is proposing brands create a “global experience language” that will address one of the biggest CX gaps that has emerged since the COVID-19 pandemic began.

Speaking on the first day of the 2020 Collision Conference (which was rebranded as Collision at Home), W12 Studios CEO Fabian Birgfeld noted that until recently, the biggest efforts in CX design were based upon

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