The future of the fan experience will likely lie in the palm of your hand
The new year and the new decade couldn’t have gotten off to a much better start for Daniel Hopp.
The managing director of SAP Arena Mannheim in Germany was having the kind of run that makes a sports and entertainment venue thrive.
With some kind of event being held every second day in the 15,000-seat facility, Hopp and his team were on track for the best year since opening in 2005.
You all know what happened next.
Like similar venues around the world, SAP Arena was effectively shut down by Coronavirus, and is now struggling to figure out exactly how to welcome back fans, and what kind of customer experience it will need to deliver as part of it.
Speaking in a session during SAP’s SAPPHIRE Unplugged series, Hopp said
