You can hear the kids squealing with laughter in the background. There are a few technical glitches (like unexpectedly going live instead of merely recording).
A former president of the Rhode Island School of Design and head of computational design and inclusion at Automattic (among other roles), Maeda this past weekend uploaded an appendix to his forthcoming CX Report. The study is an evolution from his previous Design in Tech Report, which he has been publishing for several years.
Originally scheduled to be unveiled during the South by Southwest (SxSW) conference in Austin, Maeda had promised to present the CX report on his YouTube channel instead. As COVID-19 disrupted businesses around the world, however, he has since pushed back the launch to May.
In the meantime, however, he offered a video walk-through of a section of the CX that focuses on remote work — in particular, the way it is often misunderstood and the implications for those creating experiences, as well as the customers who enjoy them.
The video is less than half an hour, but if you’d like a summary of some of the key points as well as some thoughts about how to apply it, subscribe and read on.
An Alternate ‘C’ In CX
For Maeda, who published the book How To Speak Machine last year, customer experience is best defined as
Shane Schick tells stories that help people innovate, and to manage the change innovation brings. He is the former Editor-in-Chief of Marketing magazine and has also been Vice-President, Content & Community (Editor-in-Chief), at IT World Canada, a technology columnist with the Globe and Mail and Yahoo Canada and is the founding editor of ITBusiness.ca. Shane has been recognized for journalistic excellence by the Canadian Advanced Technology Alliance and the Canadian Online Publishing Awards.