market research

88% of consumer product brands want to overhaul engagement strategies
42% of loyal beauty and wellness customers make up 80% of sales
Only 13% of firms have no plans to use AI in CX programs
66% of shoppers say no to AI handling purchases (even if they could get a better deal)
Contact center agents beat out chatbots in first contact resolution
26% of bank customers say CX is more important than products and services
79% of CX pros say their work is seen as a revenue generator
34% of consumers don’t trust reviews with ‘excessive’ praise
30% of customer service teams adding AI support specialist role
75% of consumers pre-determine where they’ll shop before going online