market research

74% of customers prefer phone support amid ‘high stakes’ moments
76% of B2B pros say agentic AI can’t replicate human empathy in CX
More than a quarter of Gen Z have lied to return a product
Consumers spend 42% less time on digital experiences that degrade by 2%
83% of mystery shoppers say voice AI drive-thru is a friendly experience
73% of brands say agentic AI has improved deflection rate
Retail customer satisfaction peaks between 7-8 a.m.
76% of consumers say online shopping lacks excitement
72% of consumers will abandon brands over poor self-service, but . . .
77% of consumers would recommend brands based on personalized service