market research

Nearly half of consumers say they’re spending more time researching online purchases
Sitel Group driving customer loyalty
Sitel study shows less than half of consumers feel brands’ CX strategies are working
U.S. consumers brand loyalty
87% of US consumers say they feel loyal to at least a few brands, but . . .
[24]7.ai centralized CX
71% of firms with centralized CX functions take a KPI-driven approach to improvements
Nearly half of consumers call ‘BS’ on a common customer service greeting
Conversity chief customer officer Christian
Conversity chief customer officer shares a key learning from his first 90 days
Havas CX X Index
Havas CX research pinpoints a key difference between digital natives and ‘bricks and clicks’ brands
71% of Millennials call for CX improvements after increasing their use of digital channels
Bazaarvoice UGC CX VOC
47% of shoppers want to see pictures of other customers on product pages
ATCOM CX director challenges the B2B mantra of ‘I know what my customer wants’