market research

U.S. consumers brand loyalty
87% of US consumers say they feel loyal to at least a few brands, but . . .
[24]7.ai centralized CX
71% of firms with centralized CX functions take a KPI-driven approach to improvements
Nearly half of consumers call ‘BS’ on a common customer service greeting
Conversity chief customer officer Christian
Conversity chief customer officer shares a key learning from his first 90 days
Havas CX X Index
Havas CX research pinpoints a key difference between digital natives and ‘bricks and clicks’ brands
71% of Millennials call for CX improvements after increasing their use of digital channels
Bazaarvoice UGC CX VOC
47% of shoppers want to see pictures of other customers on product pages
ATCOM CX director challenges the B2B mantra of ‘I know what my customer wants’
50% of U.S. consumers abandon online shopping due to long, complicated checkout process
Only 17% of organizations have a dedicated CX team with executive ownership