Strategy

Zynga and Activision Blizzard advise brands on participating in player experiences
Hollywood’s learnings about theaters vs. streaming proves it’s time to rewrite the CX script
Oh, the humanity! The art of making virtual AI agents resemble real employees
Google UX director teaches the best way to map out critical user journeys
34% of Black Friday, Cyber Monday revenue linked to e-mail capture efforts
Why Jaguar’s rebrand could still gain traction
Inside Barnes & Noble’s surprising new chapter
43% of business leaders believe customers are losing interest in loyalty programs
Why PetSmart and Office Depot joined Grubhub
How Rhythm Energy adapted to a surge in customer care needs
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