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Circle K and Wawa focus on the specifics of convenience store CX
75% of CX pros admit automation is based on internal, not customer needs
53% of consumers expect one-on-one in-store appointments
AMA CEO Russ Klein tells marketers to put experience design over storytelling ‘addiction’
What Red Lobster got right about endless shrimp
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About
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Looking for The360Mag?
Now
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Circle K and Wawa focus on the specifics of convenience store CX
75% of CX pros admit automation is based on internal, not customer needs
53% of consumers expect one-on-one in-store appointments
AMA CEO Russ Klein tells marketers to put experience design over storytelling ‘addiction’
What Red Lobster got right about endless shrimp
Leadership
When the customer journey begins under false pretences
Sunbasket customer service VP offers the ingredients to build empathy among agents
How ESPN coached its ‘fanbot’ to ensure it became a true team player
Why I’m joining the board of CXPA Toronto
Why vendor lock-in is the best example of CX at its worst
Duracell VP taps into the power of CX research to inform the R&D of batteries
Former ICMI CEO Brad Cleveland sees the potential for anyone to become a CX co-pilot
RR Donnelley & Sons VP of CX solutions foresees transcending personas to ‘segments of one’
How ExxonMobil develops a loyalty program and digital experiences that keep drivers pumped
Envoy chief creative officer identifies a changing dynamic between physical and digital experiences
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