How retail in-store customer experiences will evolve in 2021 and beyond
COVID-19 turned 2020 into the year of e-commerce, but a retail expert with integrated design firm Mackenzie says it will take more than vaccines to turn 2021 into the year consumers flock back to in-store experiences.
With a client list that includes Fred Meyer, 24Hour Fitness and many others, Makenzie offers services ranging from land use planning and structural engineering to interiors. That gives Terry Krause — the firm’s principal, architect, and head of retail — a good sense of how activities such as
