How retail in-store customer experiences will evolve in 2021 and beyond
COVID-19 turned 2020 into the year of e-commerce, but a retail expert with integrated design firm Mackenzie says it will take more than vaccines to turn 2021 into the year consumers flock back to in-store experiences.
With a client list that includes Fred Meyer, 24Hour Fitness and many others, Makenzie offers services ranging from land use planning and structural engineering to interiors. That gives Terry Krause — the firm’s principal, architect, and head of retail — a good sense of how activities such as
Shane Schick tells stories that help people innovate, and to manage the change innovation brings. He is the former Editor-in-Chief of Marketing magazine and has also been Vice-President, Content & Community (Editor-in-Chief), at IT World Canada, a technology columnist with the Globe and Mail and Yahoo Canada and is the founding editor of ITBusiness.ca. Shane has been recognized for journalistic excellence by the Canadian Advanced Technology Alliance and the Canadian Online Publishing Awards.