From a brand’s point of view, the ideal customer experience is probably one in which people come often and spend often, but Formation.ai’s CEO foresees an economy where winning firms learn the art of attracting customers who may only purchase once a year.
Based in San Francisco and focused on the use of technologies like machine learning to offer 1:1 personalization in marketing, Formation.ai (or simply Formation) aims to help companies create a “segment of one.” This could reflect that in some categories — including furniture and travel bookings — some buyers might have
Shane Schick tells stories that help people innovate, and to manage the change innovation brings. He is the former Editor-in-Chief of Marketing magazine and has also been Vice-President, Content & Community (Editor-in-Chief), at IT World Canada, a technology columnist with the Globe and Mail and Yahoo Canada and is the founding editor of ITBusiness.ca. Shane has been recognized for journalistic excellence by the Canadian Advanced Technology Alliance and the Canadian Online Publishing Awards.