This Instagram account is channeling the true voice of every customer right now

We want to think of buyers as our friends, but what if they communicated to us more like protesters?

He stands alone, unsmiling, his eyes hidden behind dark sunglasses. He wears simple clothing — T-shirts, jeans and other everyday staples. He never speaks, but he holds up large pieces of cardboard on which he’s written in marker everything that he needs to say.

“Charging $15 for a bowl of lettuce should be illegal,” says one. “Nobody cares which Disney character you are,” says another, referring to a popular Instagram filter. More recently, as the world’s social media style influencers have been forced to stay indoors amid the spread of COVID-19 along with the rest of us, he wrote, “Stop posting your home workouts.”

He is

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