Qualtrics evolves from ‘Experience Matters’ blog to XM Institute community

An exec discusses the SAP subsidiary's collection of resources, training and forthcoming certification program

Qualtrics on Tuesday officially launched what it called a “resource destination” called the XM Institute, along with plans for a series of certification programs that will roll out between now and the end of the year.

Best known for its survey software and run out of Utah and Seattle, Qualtrics, which is owned by SAP, had teased the XM Institute late last month in the final post of its blog, Experience Matters.

“I’m very excited! The integration of this blog is just one of many very cool features of the XM Institute’s new ‘home,'” Bruce Tempkin, a former VP of Forrester who will lead the Institute, wrote.

Subscribe or log in to get insights directly from a Qualtrics exec on:

  • The value Qualtrics sees in having its own certification
  • How the XM Insitute’s virtual events will compare with in-person gatherings like X4
  • How XM Institute will co-exist with groups like the CXPA

Whereas the blog was an isolated platform, Qualtrics is designing the XM Institute to include

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