Qualtrics on Tuesday officially launched what it called a “resource destination” called the XM Institute, along with plans for a series of certification programs that will roll out between now and the end of the year.
Best known for its survey software and run out of Utah and Seattle, Qualtrics, which is owned by SAP, had teased the XM Institute late last month in the final post of its blog, Experience Matters.
“I’m very excited! The integration of this blog is just one of many very cool features of the XM Institute’s new ‘home,'” Bruce Tempkin, a former VP of Forrester who will lead the Institute, wrote.
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- The value Qualtrics sees in having its own certification
- How the XM Insitute’s virtual events will compare with in-person gatherings like X4
- How XM Institute will co-exist with groups like the CXPA
Whereas the blog was an isolated platform, Qualtrics is designing the XM Institute to include
Shane Schick tells stories that help people innovate, and to manage the change innovation brings. He is the former Editor-in-Chief of Marketing magazine and has also been Vice-President, Content & Community (Editor-in-Chief), at IT World Canada, a technology columnist with the Globe and Mail and Yahoo Canada and is the founding editor of ITBusiness.ca. Shane has been recognized for journalistic excellence by the Canadian Advanced Technology Alliance and the Canadian Online Publishing Awards.