Paula Hansen referenced an upcoming initiative that could help nurture an important conversation between marketing and IT
Tag: SAP
Blog
Qualtrics evolves from ‘Experience Matters’ blog to XM Institute community
An exec discusses the SAP subsidiary’s collection of resources, training and forthcoming certification program
Why Girl Scouts of the USA CEO is pressing ‘fast forward’ on its digital transformation
The youth organization’s leader talks with SAP’s customer experience exec about badges, STEM skills and, of course, the cookies
TIBCO, ServiceNow and SAP execs assess TM Forum’s CX research on telcos
Report shows strong drive to tie metrics to strategy, transform store experiences and improve personalization efforts