Huge Inc. executive experience director debunks conventional thinking on personalization and risk-taking

Scott MacGregor admits to "borrowing/stealing" from Roger Martin to help clients decide whether or not to make major CX improvements

When you work for a company named Huge Inc., clients may understandably have big expectations, but not so big that they’d actually imagine you could help them achieve something in only three months.

And yet, according to Scott MacGregor, who works in the agency’s Toronto office as executive experience director, Huge has made meeting such timelines

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