loyalty programs

Interest in rewards-based loyalty falls below 40%
61% of brands consider adding experiential rewards to loyalty programs
72% of loyalty program members want prioritized support
43% of U.S. consumers more likely to join a loyalty program than last year
48% of consumers have four or more loyalty cards saved in digital wallets
SAP CX CMO foresees a big shift in customer loyalty in 2026
Wildfire CMO demonstrates how brands can offer rewards for AI shopping
46% of execs predict their loyalty program will be irrelevant within three years
81% of consumers want to pick how they earn/choose rewards
43% of business leaders believe customers are losing interest in loyalty programs