Mark Foster is getting feedback from customers like Delta Airlines that fine-tuning the customer journey needs to involve multiple parties
Category: Technology
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Clutch data pinpoints the stage where B2B tech buyers need the most TLC
Burying information or being inaccessible at particular times in a customer journey may hurt software firms and service providers, a survey suggests
Sam’s Club VP shares the people, product and digital changes that led members to ‘expect something special’
Learn: A key policy change that motivated employees, a rebranding that drove customer interest and three game-changing tech projects
Pega CX survey warns against complacency, putting IT in charge and counting on analytics
Research suggests prioritizing channels like messaging apps over e-mail and adopting performance simulation and propensity modeling