Leadership

vendor lock-in CX
Why vendor lock-in is the best example of CX at its worst
Duracell CX R&D
Duracell VP taps into the power of CX research to inform the R&D of batteries
Brad Cleveland CX
Former ICMI CEO Brad Cleveland sees the potential for anyone to become a CX co-pilot
Dennis Wakabayashi
RR Donnelley & Sons VP of CX solutions foresees transcending personas to ‘segments of one’
ExxonMobil loyalty program CX
How ExxonMobil develops a loyalty program and digital experiences that keep drivers pumped
Envoy Russ Rommelfanger
Envoy chief creative officer identifies a changing dynamic between physical and digital experiences
Forrester CX soft power
Forrester VP outlines the six principles necessary to build CX ‘soft power’
The Body Shop’s global customer director gives an inside look at a beauty brand’s CX facelift
CleverTap CMO Dave Dabbah
CleverTap CMO kicks off an industry-wide conversation about customer engagement
Broadridge chief digital officer cx
Broadridge chief digital officer shows where account management sits within CX
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