market research

66% of consumers with a Master’s degree report higher CX expectations
32% of holiday shoppers lost trust in a brand over an AI chatbot
48% of consumers have four or more loyalty cards saved in digital wallets
34% of consumers think AI-powered support makes things harder
74% of brands worry frictionless experiences will be forgettable
42% of holiday shoppers say AI has made service less helpful
71% of consumers say most companies need to fix CX
77% of consumers usually feel frustrated while holiday shopping online
65% of retailers are personalizing content for each segment
1 in 5 consumers use AI to decide where to eat or stay