editor’s note

Just say no to synthetic customers
My ‘Mean Girls’ experience was a smoke show
What is an irrealis mood and how does it affect customer experiences?
What Tinder’s new CEO understands about courting customers
What a canoe trip taught me the power of compound customer experiences
How the wedding experience came to include getting work done
The new three ‘Rs’ and what they mean for CX
Why Roombas deserve more time to clean up their act
5 missing CX ingredients food halls need
When Harry and Sally met CX design