cars

How GM is striving for ‘zero friction’ customer experiences
74% of car buyers say personalized CX influences their purchase decisions
BMW heated seats
Why microtransactions put BMW in the hot seat
Mini puzzle
Mini’s drive to deliver a ‘surprise and delight’ CX moment
Ford of Europe CX
How Ford of Europe’s customer engagement leader is driving personalization
Volvo ultimate driving simullator
Volvo is working on a driving experience so good you can ignore the car
Audi customer experience
Audi gives a cinematic walkthrough of how the car buying experience is changing