Adobe

Can Gatorade quench customers’ thirst for self-expression?
There’s no Photoshopping Adobe’s ugly FTC lawsuit
58% of consumers say generative AI has already improved their shopping experience
MLB steps up to the plate with improved fan experiences
How GM is striving for ‘zero friction’ customer experiences
78% of consumers say their tastes change every few months
Marriott customer experience
Marriot CX exec describes the new customer journey in travel and hospitality
Sephora digital CX
How Sephora gave its digital customer experience a makeover
Ford of Europe CX
How Ford of Europe’s customer engagement leader is driving personalization
Walgreens customer marketing VP gives an inside look at its ‘mass personalization’ strategy