Strategy

Forrester CX Reality Day
Forrester asks execs to mark first CX Reality Day by playing ‘undercover customer’
PROS VP of Strategy advises B2B firms on the best ways to shift to digital CX
Use CX foreshadowing to change experiences in ways that build customer trust and buy-in
Lexus exec explains how the luxury car maker continues to score high in Forrester’s CX Index
B2B CX is focused on the wrong stages of the journey, Forrester warns
Forrester’s CX North America focuses on personalization, identifying devotees and measuring impact
future fan experience covid
The future of the fan experience will likely lie in the palm of your hand
Palmaz Vineyards co-founder unbottles the secrets of staging a virtual wine-tasting experience
John Pine II CX
The six-foot experiences that will become critical in a six-foot economy
covid in-store traffic
When ‘driving in-store traffic’ turned into ‘welcoming a few customers at a time’
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