Strategy

How Krispy Kreme filled a donut-sized hole in its customer journey map
CX single source of truth
Inside the quest for the CX single source of truth with Comcast, Discover and others
What Sport Chek’s CX team wants to know about its ‘Pick Up and Pay’ experience
BRP digital experience
BRP VP of digital consumer experience steers towards a data-driven future
Gap Inc. consumer insights manager explains how survey data is informing CX decisions
Nearly half of consumers say they’re spending more time researching online purchases
Sephora digital CX
How Sephora gave its digital customer experience a makeover
CIBC, TSB and Caixa chat about using virtual assistants in banking
Sitel Group driving customer loyalty
Sitel study shows less than half of consumers feel brands’ CX strategies are working
Sunwing CMO Samantha Taylor
Sunwing CMO offers a guided tour of the firm’s digital CX strategy
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